Getting started in e-commerce|see HOW
Posted By Seller Panda comments October 23, 2014
If you’re thinking of selling online you might be hearing a lot how you can’t beat the competition or that you will need to invest a lot of time and money to get started. Such arguments do bust the hopes of many aspiring online sellers, but that doesn’t need to happen to you if you see these arguments for what they really are, half truths and pessimistic predictions.
So what’s really true about these arguments? What does selling online require?
Well, let’s start out by saying that the level of competitiveness you will face depends on the type of product/s you’re selling. If you are going into the world of ecommerce with a product that has a highly-competitive market, you will most likely have a hard time getting off the ground.
That’s why one of the fundamental rules for selling online is knowing which product/s to sell, which is why before starting out you should do your research and choose a product that has a high demand to supply ratio. Of course you should also love your product, you can’t wholeheartedly promote a product you don’t feel passionate about.
Let’s take selling online step-by-step:
Choosing what to sell & to whom- we already concluded that you need to have a product that you feel passionate about, but at the same time that there’s a demand for. In the first stages of starting out as an online seller it’s important you do your research and find out what can you sell that you will fit both these criteria. You also want to decide at this point who is your target market, so check shipping costs and decide to which countries you’re going to ship to.
Choosing where to sell – now comes the part where many dread, the technicalities of selling online such as choosing an eCommerce platform. The truth is also if you are a technophobe or computer illiterate, today’s ecommerce world became so accommodating that really anyone can master the technical skills of selling online. But since certain selling platforms are more user-friendly than others, it is important you choose the best platform for you.
Many beginning sellers start out on an online marketplace such as Amazon, eBay or Etsy. The advantage in selling on an online marketplace is that you have increased exposure, which is why many sellers prefer to start out there.
But the truth is that there are many free ways to promote a new online store, so if you can dedicate time to that you should consider starting out independently with your own store. You also don’t need to be doing this all on your own. Online store platforms such as Shopify recognize the challenges sellers face when starting out and they provide sellers with tools & guides to help them in promoting their stores.
Listing products – To get started you will need good-quality photos of your products, it’s always better you use great lighting and a white background ( a must on Amazon).
Next, for each of your products write a good title and description and list all the information relevant to the product such as brand, condition, size etc. This part depends a lot on the venue you’re going with, an online marketplace or an independent online store. So make sure you check the exact instructions for adding products on the venue you choose.
Branding & design – In the next stage you will want to brand your store. When selling on an online marketplace your options will be limited, but if with your own store the option are endless. From choosing a ready online store template to going with your own unique custom store design.
Setup Payment – If you’re going to sell online you will need to setup a payment method. The most popular choice (or only choice, in the case of eBay) is PayPal, but with your own store you can also accept credit cards and many other forms of payment.
Prepping for sales – before you launch you want to make sure you’re prepared for your first sale, which means making sure you have proper packaging to ship the item and maybe also printed out thank you notes to add to your packages.
Launch & promote- After we covered all the necessary steps for building our ecommerce business, it’s time to start selling!
A few great ways to reach out to potential buyers and get the sales rolling in is by using social media, creating a blog promoting your store and using marketing emails.
We would love to hear how was your experience starting to sell online, so if you wanna share leave us a comment!